The profile
For organisations that have a database or file of their customers, a Vigor profile can be produced. This gives an overview of your customers’ relationship with health and wellbeing.
Vigor can be overlaid on your data to provide a health and wellbeing segmentation tool. This will inform more precise communications and targeting for existing and new product development.
Below is an example of a profile. In this example, 14.70% fall into the Wellbeing Warriors group, this is compared with 8.64% of the population. Based on the profile of Wellbeing Warriors, this group could be targeted by fitness companies looking to get more, similar people on board as customers. At the other end of the scale, only 3.83% fall into Stuck in the mud; these people may be offered food deals by retailers instead.
You will be provided with a Vigor profile as seen below. This instantly adds value to your organisation by:
Immediately segmenting your customer base into the 18 Vigor segments
Finding other people in the segments that over-represent your customer base, providing a basis for your future products and services based on what type of consumers will add the most value to your organisation.
