Vigor Characteristics

Vigor characteristics allow your organisation to target consumers with specific health and wellbeing factors or issues. For example, if a company wanted to target people who were looking to improve their health, Vigor characteristics help identify those people who are looking to do so. Similarly, if an organisation wants to reach those who suffer from certain health problems, for example being bloated, then Vigor factors also pinpoint these people.

Below are examples of areas that Vigor can identify - from people most likely to be visually impaired, to those who are most likely to try Botox. There are over 40 indicators in total, each with unique characteristic indicators that are designed to add current and future value to your organisation.

In the examples below you will find a snapshot of the top segments in each category. Vigor is able to provide an overview of each of these categories from top to bottom, for example, who are the most to the least committed to improving their health.