Vigor is the first and only dedicated wellbeing, health & lifestyle segmentation in the UK, designed by the UK’s leading data science experts, and used by some of the country’s biggest health brands.
What is Vigor?
Vigor divides the UK into 18 unique wellbeing segments and 60 lifestyle characteristics
In Vigor, we have combined the health of the nation with results-driven practices to provide a wealth of insight that can be used across the board to boost sales and improve consumer communication.
Vigor can be used across a variety of sectors including:
Beauty.
Vigor can help find your organisation those that spend the most on looking their best, and those that believe themselves to be the most attractive!
Exercise.
We have found the UK’s most active people. Vigor can connect you to those people that like to keep in shape, reach out to these people with your new ranges of equipment.
Nutrition.
Reach out to those most likely to try new foods. With a booming nutrition industry make sure to connect with the best possible consumers for your products.
Health & Wellbeing.
Dive into the health of the nation. We have found the UK consumers most likely to have type 2 diabetes and those that believe they are overweight. Find out how healthy your consumers really are.
”Vigor gives us the perfect balance of targeting and volume, meaning we can drive real ROI in a range of marketing communications”
About Metrix Data Science
Metrix Data Science is one of the UK’s leading data science organisations. Working with some of the UK’s biggest brands, charities and government institutions. We strive for the best results, monitoring and optimising performance using real time data.
Reach out now on: 020 7877 0057 or info@m-metrix.com