Vigor is a health-based segmentation tool that lets your organisation gain insight into your customers’ health and wellbeing
Knowing the health profile of your customers is as important as knowing their demographics. Using Vigor, a powerful new health-related segmentation tool, your organisation will be able to:
Identify consumers who will benefit from products and services highly relevant to their personal health and wellbeing
Boost your bottom line by targeting new markets in the most appropriate way with products and services that suit the specific needs of individuals
Marketing Metrix developed Vigor to paint a clear picture of what makes UK consumers tick. Vigor is a robust tool that can be harnessed by organisations to understand their existing and potential customers from a health and wellness perspective. It is relevant to brands in FMCG, retail, leisure, charity and other sectors including government departments.
The information Vigor gives you allows your organisation to keep your existing customers happy by only providing them with relevant products and offers, and gain new customers found in similar segments.
Contact number: 020 7877 0057
Email us: info@m-metrix.com
Vigor can help your organisation attain value-adding insight on current and future customers.
How was Vigor developed?